The objective for this project was to conceptualize a conference related to design and typography, and then create a system of collateral to promote it. ‘Unbounded’ is a conference that celebrates typographic expression and freedom. It emphasizes the notion of experimentation, making mistakes, and the use of natural, organic forms.
Throughout the history of design, there have been numerous notable surges of rebellion against the status quo. In the case of Dadaism, artists reacted to the atrocities of World War I and created a style that defied any logic. In the present day, many designers are reacting to the hyper-perfected tendencies of a world so focused on the computer and technology.