Stitch Fix is a San Francisco based tech company with a vision to transform the way people find what they love.
During my time at Stitch Fix, I had the great pleasure to use my multidisciplinary creative skills to provide seasonal campaign art direction, deliver impactful creative for our many marketing channels and optimize our website through user-centered interface design.
In my role as Lead Designer, the bulk of my work focused on landing pages and the onboarding of new clients. With partners from across the organization, we launched iterative tests aimed at finding the best possible solutions for users in the education & consideration phases of site viewership.
**Each project and initiative I’ve worked on at Stitch Fix has involved a great number of talented folks (too many to name here!) working together to bring creative visions to life. Please contact me for any questions around my partners responsible for Photography, Styling, Art Direction, Project Management, Copy, Product & Marketing Strategy, User Experience & Research, Engineering etc.**
Arguello Market: Brand Identity
A brand identity concept for Arguello Market & Delicatessen in San Francisco’s Inner Richmond district. I leaned in to its friendly neighborhood appeal and position as a local alternative to the larger grocery chains. Applications of this brand extend across various packaged goods as well as a basic digital presence.
Fitz Roy Skincare: Brand Identity
A concept for a line of men’s skincare products for the outdoor brand, Patagonia. Founder Yvon Chouinard built the Patagonia brand on a love for climbing. Drawing visual inspiration from this community, the Fitz Roy skincare system is intended to fit seamlessly with the greater Patagonia brand.
Unbounded: Promotional Art Book
A concept for an art book promoting a design conference. ‘Unbounded’ celebrates typographic expression and emphasizes the notion of experimentation, making mistakes, and the use of natural, organic forms.
Trinchero: Millennial Wine Concepts
Trinchero Family Estates, family owned since it was founded in 1947, represents over 27 wine brands in the United States and Australia. In an effort to appeal to a growing market of millennial wine buyers, Trinchero requested attention-grabbing concepts for three different varietals—a Cabernet Sauvignon, a Chardonnay, and a Zinfandel. Each design is separate and distinct from the other, representing sub-categories of the millennial market.
Catalyst Paper Co: Promotional Art Book
An art book concept for Catalyst Paper Co to promote the Marathon Newsprint line. To illustrate its capabilities, I developed content that centers on the idea of pain as a mere perception of stimulants in the brain. In visual support, it employs heavy use of medical charts, graphs, and symbols.