The objective for this project was to stylistically appeal to the millenial generation by creating designs for three different varietals including a Cabernet Sauvignon, a Chardonnay, and a Zinfandel. Each design is separate and distinct from the other, representing sub-categories of the millenial market. This is a real-world commissioned work from the Trinchero Family Estates in St. Helena, CA.
Trinchero Family Estates, family owned since it was founded in 1947, represents over 27 brands in the United States and Australia. Some of its major brands include Sutter Home, Ménage à Trois, Napa Cellars, and Trinchero Napa Valley. Trinchero aims to provide high quality yet affordable wine to a wide range of wine drinkers in an expansive market.