The objective for this project was to create a promotion for an existing paper company that showcases the abilities of a specific line of paper. I chose Marathon Newsprint by Catalyst Paper, and developed a concept that centered on the idea of pain as a mere perception of stimulants that exists in the brain. Visually, it employs heavy use of medical charts, graphs, and symbols to exist in the realm of science and medicine.
Catalyst Paper is western North America’s largest producer of mechanical printing paper and a recognized leader in sustainable business practices. It manufactures a broad range of high quality products ideally suited to present day needs. Marathon Newsprint offers exceptional print quality, greater strength, and more print surface per tonne than competing sheets.