Multidisciplinary graphic designer
fitzroy_3.jpg

fitz roy:

The objective for this project was to create a skincare line for a brand not currently associated with any beauty or skincare products. I chose Patagonia, a brand whose basis lies in the Southern Patagonian Ice Field, where Monte Fitz Roy (also known as Cerro Chaltén, Cerro Fitz Roy, or simply Mount Fitz Roy) remains among the most technically challenging mountains on Earth for mountaineers.

Patagonia, Inc. is a California based high-end outdoor clothing brand, founded in 1973 by Yvon Chouinard. An experienced rock climber, Chouinard founded the Patagonia brand after establishing a successful business focused on climbing gear that was safe for climbers to use whilst also protecting the environments in which they would be used.