The objective for this project was to refresh the brand image of a local deli, and provide it with a memorable system for packaged goods. I chose Arguello Market & Delicatessen in San Francisco’s Inner Richmond district, a block away from Golden Gate Park and known for its fresh carved turkey sandwich. Applications of this brand extend across various packaged goods as well as a website to stay connected with the neighborhood.
Arguello Market & Delicatessen was founded in 1984 and is still currently owned by the same people. Arguello has been known for its fair prices, quality products, and quaint neighborhood appeal for the past 30 years. Not bound by the confines of a major grocery chain, Arguello is a great place for local people and families to shop.