From July 2013 to June 2014, I was a part of the Packaging Design team at Williams-Sonoma, Inc. in San Francisco, CA. I worked closely with a small team of designers as well as with a larger group of people representing the Williams-Sonoma brand to create enticing packaging for in-store and online purchasing. Products packaged ranged from food to home goods.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of home furnishings and gourmet cookware in the United States. It began by selling a small array of cookware imported from France and has expanded to hundreds of products from around the world, more than 250 stores nationwide, a direct-mail business that distributes millions of catalogs a year, and a successful e-commerce site.